Music Campaign

Print & Packaging

This assignment required me to develop a cohesive visual campaign for a musicalartist of my choice. I created a visual system that can accommodate multiple items of various scales and meet various user needs. This system consisted of album packaging, a tour poster, a concert ticket, apparel, and stickers.

I chose to create a music campaign for Fleetwood Mac's album Rumors and their 1977 World Tour. I love their music and the visual aesthetic I imagined to go with it.