This project required selecting and redesigning assets for a local business. I chose Bluebird Diner, one of my favorite restaurants in Iowa City. While I love the diner's historic and homey atmosphere, I wanted to create a logo and brand identity that modernizes the diner's aesthetic. I chose a clean, bright, and sleek style reinforced by neutral colors and a sharply written name. To create contrast, I drew a soft and fluffy feather, which is used as a design asset.
Bluebird Diner Menu
Bluebird Diner Business Cards
Bluebird Diner Mug
